Resources Library by ANA

International dimension in social research

Since early 1974 the Commission of the European Community has six-monthly opinion polls carried out, among the population aged 15 and over. The paper shows, by way of two examples, the importance and utility of these surveys: 1. The feeling of...

Catalogue: Seminar 1977: Social Research

Authors: Jacques-René Rabier, Helene Riffault

Company: IFOP

December 1, 1977

The interviewee as a human being

The establishment of the survey method and formulation of the survey instruments is of central importance in empirical social research. But they (the above), are frequently seen instrumentally, but not conceptually - especially in the area of...

Catalogue: Seminar 1977: Ways And New Ways Of Data Collection

Authors: Werner Brög, Karl-Heinz Neumann

November 1, 1977

Specific problems of data collection and data control in industrial survey research

The purpose of this paper is to discuss certain specific problems associated with the collection of data in industrial survey research and to present information control procedures which can be set up to remedy those difficulties. It is proposed in...

Catalogue: Seminar 1977: Ways And New Ways Of Data Collection

Author: Daniel Debomy

November 1, 1977

Public and policy

The Dutch Government, before submitting their plans (policies) regarding Physical Planning to Parliament for approval, should give an opportunity to the people to react directly to these plans. The procedure followed is that of participation. One of...

Catalogue: ESOMAR Congress 1977: Research For Decision Making

Author: Vincent F.W. Ophoff

June 15, 1977

Conditions favouring "leftist extremism" in the Federal Republic of Germany (German)

In 1975 the Federal Ministry of the Interior commissioned Infratest Wirtschaftsforschung GmbH to make a study of the causes of political extremism, in particular of leftist extremism. This study is designed to identify the causes for the development...

Catalogue: ESOMAR Congress 1977: Research For Decision Making

Author: Yola Laupheimer

Company: Infratest dimap Gesellschaft fur Trend- und Wahlforschung mbH

June 15, 1977

Uses of research for decision making in the social-political sphere

Using the example of the German General Election 1976 we show how decisions can be reached with the help of survey research. Many examples are detailed: 1. Definition of the central theme of the election campaign; 2. Decision concerning the election...

Catalogue: ESOMAR Congress 1977: Research For Decision Making

Author: Elisabeth Noelle-Neumann

Company: Institut für Demoskopie Allensbach GmbH

June 15, 1977

The holiday customs in Hungary

The Hungarian Institute for Market Research of Budapest began in 1970 a series of surveys, repeated every second year, to observe the Hungarian people's holiday taking habits. The structure of demand - the types of holidays taken and the way they are...

Catalogue: Seminar 1977: Travel And Tourism

Author: Katy Vilmos

June 15, 1977

Marketing research as a basis for the structuring of a sales and service organisation

This paper describes how a low-budget industrial marketing research programme was carried out and used in order to provide a basis for the structuring of a field sales organisation in a Norwegian company, NOREMA A/S, which is market leader in the...

Catalogue: ESOMAR Congress 1977: Research For Decision Making

Authors: Ragnar Carelius, Bjørnulv Mortensen

June 15, 1977

Uses of research for decision making in the social-political sphere (German)

Using the example of the German General Election 1976 we show how decisions can be reached with the help of survey research. Many examples are detailed: 1. Definition of the central theme of the election campaign; 2. Decision concerning the election...

Catalogue: ESOMAR Congress 1977: Research For Decision Making

Author: Elisabeth Noelle-Neumann

Company: Institut für Demoskopie Allensbach GmbH

June 15, 1977